Maria José Méndez is responsible for Innovation and Digital Transformation at the winery. She is a technological entrepreneur who has more than 5 years of experience in the technology sector and more than 10 in the world of tourism. Her concerns (*)  and great professionalism have led her to combine tourism and technology.

Session 10 – Innovation and digital transformation in Vega de Yuco wineries

Vega de Yuco undertook a strategic transformation to implement VinoTEC, a cloud-based subscription solution specifically for winery management that integrates natively with Microsoft 365. Now Vega de Yuco saves costs, protects its business from cyber-attacks and easily executes daily operations with a few clicks.

Additionally, they are innovating with a new wine tourism project through a virtual audio guide, with augmented reality and in various languages for future visits to Finca Testeina. When you download it, a 3D avatar is presented that accompanies you while explaining the content of each stop of interest, including videos, three-dimensional animations and games.

The Magnetic days are a gathering for lovers of innovation, where networking is the key. We want to meet all the restless minds on the island and create a dynamic and collaborative community. Do you want to publicize your project?